Denim: It’s an American classic.

A pair of jeans speaks volumes—it says, “I’m free.” Suggests comfort in one’s own skin. Ease, confidence. A spirit that’s tried and true.

A good pair of jeans solves the “what to wear?” every single day. It is an out in and of itself.

What does the perfect pair of jeans look like when there is no such thing as a “perfect” body— and beauty can not be measured by one-size-fits-all?

Let us show you.

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Size isn’t the only factor a woman must consider when searching for the perfect pair of jeans.

Her individual shape and proportions— the natural curve of her body— all go into the mix.


Inside each pair of our jeans is a front inner panel that is uniquely designed to contour without sacrificing comfort. This tummy-tucking inner technology creates a gorgeous silhouette, so you can expect to always feel as good as you look with every wear.

Our side seams fall slightly more forward than traditionally-structured jeans. This creates a stunning, slimming effect. Every pair of Curve Appeal jeans is signed, sealed, and delivered with our initials on the coin-pocket rivet as well.

We curve the back yoke to mimic the shape of a heart to enhance your tush. After all, loving how you look from behind is pretty much the gold standard in any pair of jeans.